168 LinkedIn headline examples, by role
Headlines for founders, consultants, coaches, engineers, students and more. Pick one close to yours, check it in the counter, and see how it gets cut in search and comments.
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Founder at Quarry | Helping dental clinics cut no shows | Posts on small team operations
Founder at Quarry | Helping dental clinics cut no shows | Posts on small team operations
Previews are drawn at a phone width. The exact cut changes with the screen, so put the words that matter first.
The headline formula
Your headline is the line under your name. LinkedIn shows it on your profile and in search results, and people see it next to every post and comment you write. Most good headlines use one of five shapes.
| Shape | Fill in | Example |
|---|---|---|
| Role + who you help + result | [Role] helping [who] [get a result] | Fractional CFO helping SaaS founders plan cash for the next 18 months |
| I help | I help [who] [do what] | [proof] | I help clinic owners fill empty slots | 40 clinics so far |
| Title | proof | what you post about | [Title] at [Company] | [one proof] | Posts on [topic] | Head of Sales at Quarry | Built the team from 2 to 14 | Posts on first sales hires |
| Plain title + niche | [Title] for [niche] | Product designer for health apps |
| Now + next | [What you do now] | Learning [what is next] | Teacher moving into UX research | Learning by testing school apps |
- Lead with the words someone would search for.
- Name a real group of people, not "businesses" or "everyone".
- Use one piece of proof you can back up. Skip titles you gave yourself.
- Separate parts with "|" or a comma so it reads at a glance.
Headline examples by role
Written examples with made up companies and numbers. None is a real person's headline.
Founder headlines
Founder at Quarry | Helping small clinics fill empty appointment slots | Posts on building with a small team
108 charactersFounder, Northwind Labs · Tools that help warehouse teams count stock faster · Writing about bootstrapping
106 charactersI help independent bookstores sell online without a big budget | Founder at Pagewell
84 charactersFounder at Fernhill | Two years, 30 customers, no outside funding | I share what worked and what didn't
103 charactersBuilding Harbor Health, a simpler way for families to track care | Founder | Former nurse
89 charactersFounder and CEO at Brightline · Making field service scheduling less painful · Hiring our first engineers
105 charactersFounder at Saltmarsh Foods | Turning local farm produce into ready meals | Notes on retail and supply chains
108 charactersSecond time founder, now building Tallow | Helping restaurants cut food waste | Sold my first company in 2023
109 charactersFounder, Oakridge Studio · Helping schools run parent meetings online · Posts on selling to schools
99 charactersFounder at Kestrel | We help small law firms answer client calls on time | Former operations lead
97 charactersCo-founder at Lumen Kits | Science kits for kids 8 to 12 | Writing about product, packaging and retail
102 charactersFounder at Ridgeway, building in public | Payroll help for teams under 20 | Weekly notes on revenue and mistakes
112 characters
SaaS founder headlines
SaaS founder at Quarry | Scheduling software for dental clinics | Helped 40 clinics cut no-shows
96 charactersFounder, Northwind Labs · Invoicing software for freelancers · Sharing how we got our first 100 customers
105 charactersI help B2B teams stop losing deals in the handoff from sales to onboarding | Founder at Handover
96 charactersFounder at Brightline | Simple reporting for small online stores | Bootstrapped, profitable, team of 4
102 charactersBuilding Tidepool, a help desk for small support teams | SaaS founder | Posts on pricing and churn
98 charactersFounder and CTO at Ledgerly · Bookkeeping software for contractors · I write about building lean SaaS
101 charactersSaaS founder | Fernhill helps property managers handle repair requests | 1,200 buildings on the platform
104 charactersFounder at Coldframe · Feedback tools for product teams · Sharing what I learn about onboarding and retention
109 charactersBootstrapped SaaS founder at Plainform | Forms that small nonprofits can set up in minutes
90 charactersFounder, Signalpost | Uptime alerts for small dev teams | Former engineer, now learning sales in public
103 charactersI build software for gyms that want fewer cancellations | Founder at Repline | Posts on SaaS pricing
100 charactersFounder at Canopy HR | Onboarding software for teams of 10 to 200 | Writing about churn, pricing and hiring
107 characters
Consultant headlines
Operations consultant for growing clinics | I help practices cut wait times and admin work
90 charactersI help B2B SaaS companies fix their pricing pages | Pricing consultant | 60 pricing projects so far
99 charactersSupply chain consultant · Helping food brands lower shipping costs · Former buyer at Saltmarsh Foods
100 charactersIndependent HR consultant | Hiring plans and pay bands for startups under 100 people
84 charactersFinance consultant for agencies | Clear monthly numbers, better cash flow | Posts on pricing and margins
104 charactersChange management consultant · Helping hospitals roll out new systems without losing staff trust
96 charactersI help family businesses plan who takes over next | Succession consultant | 20 years in family firms
100 charactersSales process consultant | I help founder led teams build their first repeatable sales process
94 charactersData consultant for midsize retailers · Turning messy sales data into weekly decisions
86 charactersMarketing strategy consultant | Helping B2B firms pick one channel and do it well | Former CMO at Brightline
108 charactersIT consultant for small law and accounting firms | Security, backups and fewer outages
86 charactersCustomer experience consultant · I help subscription brands keep customers longer · Former CX lead at Tidepool
110 characters
Coach headlines
Leadership coach for first time managers | Helping new leads run better 1:1s and give clear feedback
100 charactersI help mid career engineers move into management without burning out | Career coach
83 charactersExecutive coach · Working with founders on decisions, delegation and hard conversations
87 charactersCareer coach for teachers moving into corporate roles | 150 career changers coached
83 charactersPublic speaking coach | I help technical experts give talks people remember | Former teacher
92 charactersBusiness coach for solo consultants · Pricing, positioning and steady client flow
81 charactersHealth coach for busy parents | Simple meals, better sleep, no strict diets
75 charactersInterview coach · Helping product and design candidates prepare for panel interviews
84 charactersSales coach for founders who hate selling | I teach honest discovery calls | Former sales lead at Quarry
104 charactersLeadership coach for women in engineering | Posts on promotion, visibility and saying no
88 charactersWriting coach for experts | I help consultants turn what they know into clear LinkedIn posts
92 charactersPerformance coach for startup teams · Helping small teams set goals they actually hit
85 characters
Freelancer headlines
Freelance copywriter for B2B SaaS | Landing pages and email that explain the product clearly
92 charactersFreelance web developer · Fast, simple websites for local service businesses
76 charactersI write case studies for software companies | Freelance writer | 80 case studies shipped
88 charactersFreelance bookkeeper for creative studios | Monthly books, clear reports, no surprises at tax time
98 charactersFreelance video editor · Short clips for founders and coaches · Posts on editing for social
91 charactersFreelance brand designer | Logos and brand kits for small food and drink brands
79 charactersFreelance data analyst · Dashboards for ecommerce teams · Former analyst at Northwind Labs
90 charactersI help podcasters turn episodes into show notes, clips and newsletters | Freelance producer
91 charactersFreelance translator, Spanish and English | Legal and medical documents | 12 years of practice
94 charactersFreelance mobile developer · iOS and Android apps for startups · Available from November
88 charactersFreelance project manager for agencies | Keeping launches on time when the team is stretched
92 charactersFreelance illustrator | Book covers and editorial art | Sharing sketches and process every week
95 characters
Agency owner headlines
Agency owner at Quarry Digital | SEO and content for B2B software companies
75 charactersFounder, Brightline Creative · Brand and web design for healthcare startups · Team of 12
88 charactersI run a small paid ads agency for ecommerce brands | Owner at Tallwater | Posts on ad testing
93 charactersOwner at Fernhill Studio | Websites for architects and interior designers | 90 sites launched
93 charactersAgency founder · Northwind Growth helps SaaS teams run LinkedIn and email campaigns
83 charactersOwner at Signal and Stone | Video production for B2B brands | Writing about running a lean agency
97 charactersI help dental practices get more local patients | Owner at Brightsmile Marketing
80 charactersAgency owner at Ledger and Pine | Content for finance and accounting firms | Team of 8, fully remote
100 charactersFounder at Holloway PR · Media relations for early stage startups · Posts on pitching and press
95 charactersRunning Quiet Fox, a small web agency for nonprofits | Accessible sites on tight budgets
88 charactersAgency owner · Tidewater Social runs social media for restaurants and cafes · Sharing what works locally
104 charactersOwner at Maple and Main | Email marketing for DTC brands | Posts on agency pricing and client fit
97 characters
Marketer headlines
Content marketer at Northwind Labs | Writing guides that turn readers into trial users
86 charactersProduct marketing manager · Launches, positioning and sales enablement for B2B SaaS
83 charactersGrowth marketer | I help early stage startups find their first reliable channel | Formerly at Quarry
100 charactersHead of Marketing at Brightline | Building a small team that ships every week | Posts on B2B marketing
102 charactersEmail marketer · Lifecycle and retention for subscription apps · Sharing tests and results
90 charactersSEO lead at Fernhill | Helping people find clear answers | Notes on search and content
86 charactersDemand gen marketer for B2B software | Events, webinars and partner programs
76 charactersBrand marketer · Helping consumer brands sound human, warm and clear
68 charactersI help B2B founders turn customer calls into marketing content | Marketer at Tidepool
85 charactersMarketing manager at Saltmarsh Foods | Retail launches, packaging and in-store promos
85 charactersPerformance marketer · Paid search and paid social for ecommerce · Posts on testing budgets
91 charactersCommunity marketer at Plainform | Building a user community of 5,000 nonprofit admins
85 characters
Sales headlines
Account executive at Northwind Labs | Helping ops teams replace spreadsheets with real tools
92 charactersSales leader · Building outbound teams at early stage SaaS companies · Posts on coaching reps
93 charactersI help midmarket retailers pick the right checkout setup | Senior AE at Brightline
82 charactersSDR at Quarry | Learning sales in public | Writing about cold calls, follow ups and first meetings
98 charactersEnterprise account executive · Selling to hospital systems · 7 years in healthcare sales
88 charactersVP Sales at Fernhill | Growing a team of 20 reps without pressure tactics
73 charactersSales engineer at Ledgerly | I help finance teams see if our product fits before they buy
89 charactersFounding account executive at Tidepool · First sales hire, building the process from scratch
92 charactersPartnerships manager | Building reseller programs for B2B software | Formerly at Signalpost
91 charactersInside sales rep for industrial equipment | Helping plant managers find parts fast
82 charactersSales manager at Canopy HR · Coaching reps on discovery calls · Posts on honest selling
87 charactersRenewals lead | I help SaaS teams keep and grow the accounts they already have
78 characters
Engineer headlines
Software engineer at Northwind Labs | Backend, APIs and data pipelines | Writing about debugging
96 charactersSenior frontend engineer · Fast, accessible web apps · Posts on UI performance
78 charactersStaff engineer at Quarry | Helping teams ship faster with fewer outages | Notes on system design
96 charactersMobile engineer · Building offline first apps for field workers
63 charactersMachine learning engineer at Brightline | Search and ranking for ecommerce | Posts on practical ML
98 charactersPlatform engineer | I help product teams deploy safely many times a day | Formerly at Fernhill
94 charactersSecurity engineer · Keeping small SaaS companies safe without slowing them down
79 charactersEngineering lead at Tidepool | Team of 6 | Writing about code review, hiring and on-call
88 charactersData engineer · Clean pipelines for analytics teams · Sharing lessons from real data messes
91 charactersEmbedded software engineer at Kestrel | Firmware for medical devices
68 charactersFull stack engineer building internal tools | Admin panels, dashboards and the boring parts that matter
103 charactersSite reliability engineer at Ledgerly | Keeping payments up | Posts on incident reviews and calmer on-call
106 characters
Designer headlines
Product designer at Northwind Labs | Making complex B2B tools easy to learn
75 charactersUX designer · Research, flows and prototypes for health apps · Posts on design for older users
94 charactersBrand designer | I help early stage startups look credible from day one | Formerly at Brightline Creative
105 charactersSenior product designer at Quarry · Design systems and onboarding flows
71 charactersUX researcher · Talking to users so teams build the right thing · Sharing interview tips
88 charactersDesign lead at Tidepool | Team of 4 | Writing about critique, hiring and working with engineers
95 charactersVisual designer · Pitch decks and sales slides for B2B founders
63 charactersProduct designer for fintech | Forms, checkout and the details that build trust
79 charactersI design dashboards people actually use | Data visualization designer | Formerly at Ledgerly
92 charactersMotion designer · Product videos and UI animation for SaaS launches
67 charactersContent designer at Fernhill | Words in the product, error messages and onboarding copy
87 charactersAccessibility focused designer | Helping teams build for screen reader and keyboard users
89 characters
Recruiter headlines
Technical recruiter at Northwind Labs | Hiring backend and data engineers | Remote in Europe
92 charactersAgency recruiter for B2B SaaS · Sales and customer success roles · Posts on interview tips
90 charactersI help startups hire their first 10 people | Founding recruiter | Formerly at Quarry
84 charactersTalent acquisition lead at Brightline | Building a fair, fast hiring process
76 charactersHealthcare recruiter · Nurses and clinic staff across the Midwest · Honest updates on every role
96 charactersExecutive recruiter | CFO and COO searches for growth stage companies
69 charactersRecruiter at Fernhill · Hiring designers and product managers · I reply to every applicant
90 charactersCampus recruiter | Helping students land their first job in tech | Posts on resumes and interviews
98 charactersIndependent recruiter for climate startups · Engineering and operations hires
77 charactersHead of Talent at Tidepool | Hiring across support, sales and product | Writing about candidate experience
106 charactersRecruiter for finance and accounting roles · Placing controllers and analysts in small firms
92 charactersSourcer at Ledgerly | Finding engineers who don't apply to job posts | Posts on outreach that gets replies
106 characters
Product manager headlines
Product manager at Northwind Labs | Inventory tools for warehouse teams | Writing about discovery
97 charactersSenior PM · B2B SaaS · Onboarding and activation · Formerly at Quarry
69 charactersI help product teams decide what not to build | Group PM at Brightline
70 charactersTechnical product manager · APIs and developer tools · Former backend engineer
78 charactersProduct lead at Tidepool | Help desk software | Posts on roadmaps, tradeoffs and customer calls
95 charactersAssociate product manager at Fernhill · Learning in public · Notes on user interviews
85 charactersProduct manager for payments at Ledgerly | Checkout, billing and fewer failed charges
85 charactersGrowth PM · Experiments, pricing tests and onboarding · Sharing what didn't work too
84 charactersHead of Product at Canopy HR | Building HR tools for teams under 200 | Hiring PMs
81 charactersProduct manager in healthcare · Patient scheduling and reminders · Former clinic operations lead
96 charactersAI product manager at Signalpost | Shipping features people trust | Writing about evals and UX
94 charactersPlatform PM · Internal tools, permissions and data · Helping other teams move faster
84 characters
Student headlines
Computer science student at Ridgeway University | Looking for summer 2027 software internships
94 charactersMarketing student · Running social for two local cafes · Open to internships in B2B marketing
93 charactersFinal year nursing student | Clinical placement in pediatrics | Seeking new grad roles
86 charactersBusiness student interested in operations and supply chain · Case competition finalist
86 charactersDesign student | UX and brand projects | Portfolio in my featured section | Open to internships
95 charactersEconomics student at Hillcrest College · Writing weekly notes on small business finance
87 charactersEngineering student building a solar car with my university team | Interested in energy roles
93 charactersData science student · Stats, coding and dashboards · Looking for analyst internships
85 charactersLaw student | Interested in employment law | Volunteer at a free legal clinic
77 charactersFirst generation college student · Studying accounting · Sharing what I learn about getting into finance
104 charactersMBA student at Ridgeway · Former teacher · Exploring product and strategy roles
79 charactersHigh school senior | Running a small tutoring business | Studying computer science next fall
92 characters
Career changer headlines
Former teacher moving into instructional design | Building online courses for adult learners
92 charactersNurse turned UX researcher · 10 years in patient care, now designing for patients
81 charactersMoving from retail management into HR | People operations, scheduling and training
82 charactersFormer accountant learning to code | Building finance tools | Open to junior developer roles
92 charactersFormer chef now in product management · Fast decisions, tight timelines, happy customers
88 charactersMilitary veteran moving into project management | Logistics, planning and leading teams
87 charactersCareer changer into data analysis · Former sales rep · Turning numbers into clear stories
89 charactersJournalist turned content strategist | I help B2B brands explain hard ideas simply
82 charactersFrom hospitality to customer success · I know how to turn an upset guest into a regular
87 charactersFormer lawyer now in startup operations | Contracts, compliance and getting things done
87 charactersMoving from teaching into sales enablement · Training, onboarding and coaching reps
83 charactersParent returning to work in marketing | 6 years away, 2 courses done, ready to start
84 characters
Questions
How long can a LinkedIn headline be?
220 characters. LinkedIn's help pages do not print the number. Current third party references that test the field report 220, which is the limit the counter on this page uses.
How much of my headline do people see?
All of it on your profile. In search results and above your comments it is cut to one line, often around the first 60 to 70 characters on a phone. Put your role and who you help first.
Should my headline be my job title?
It can be, but it does more work if it also says who you help or what you are known for. If your headline and current position are the same, LinkedIn hides the position line at the top of your profile.
Should I use keywords in my headline?
Use the words people would type to find someone like you, such as "fractional CFO" or "UX researcher". Your headline shows in search results, so plain job words help people recognise you.
Can I use emoji or special fonts?
You can, but screen readers read them out oddly and fancy fonts are harder to search. Plain words work for everyone.
Are these headlines from real profiles?
No. They were written for this page with made up companies and numbers. Swap in your own.
Sources
- LinkedIn Help: Edit your headline · checked 30 Sept 2026
- AuthoredUp: LinkedIn character limits (headline 220, About 2,600, recommendation 3,000), updated 11 Aug 2026 · checked 30 Sept 2026
Founder at Quarry | Helping dental clinics cut no shows | Posts on small team operations
Good point. We tried the same thing last spring.