For small agencies that write for founders and executives
Ghostwriting for leaders is personal work: each client has to sound like themselves. Here is a rhythm and a set of post ideas that hold up across clients.
Updated
What the work needs
Sound like each client
The fastest way to lose a ghostwriting client is a post that sounds like someone else.
Get raw material without long meetings
Short voice notes and call notes are enough to draft a week, if you capture them well.
Keep approvals clean
Leaders want to see and change every post before it goes out under their name.
Show the client it works
A record of the conversations their posts started keeps retainers renewing.
Five post ideas for agencies
Each idea comes with a written example. They are examples to adapt with your own stories, not posts by real people.
1. Your agency's own point of view
Agencies win clients with the same content they sell. A clear opinion from your own founder is proof.
2. How you capture a client's voice
Explaining your process answers the first doubt every leader has about ghostwriting.
3. A client post idea, template form
Useful for other leaders, and shows the kind of thinking you bring to a client.
4. What you will not write
Boundaries attract better clients and set expectations before the contract.
5. A lesson from a quarter of posting
Shares what you see across clients without naming them, which is valuable to prospects.
A weekly rhythm that fits
Per client, about 90 minutes a week. The client's part is 20 minutes: one call and one approval pass.
| When | What | Time |
|---|---|---|
| Monday | 20 minute call with the client about one topic; record notes | 20 min |
| Monday | Draft two or three posts in the client's workspace, in their voice | 45 min |
| Tuesday | Client reviews and approves; posts are scheduled to their own accounts | 10 min |
| Wed to Fri | Posts go out; the client replies to comments, you flag ones worth answering | 10 min |
| Friday | Share which posts started conversations | 5 min |
What helps in GrowedditX
The features that matter most for agencies, with the lowest plan that includes each. Plans and prices are on the pricing page.
Three seats and three workspaces
Each workspace keeps its own voice, audience and drafts, so three people's posts never blend together.
Drafts in your voice
You set your voice once: tone, sentence length, how posts open, words you never use, habits every post keeps. Every draft follows it, and you edit before anything goes out.
LinkedIn and X from one draft
Write once and get a LinkedIn post and an X thread, each shaped for its network. Starter covers one network; Growth covers both.
Scheduling through the official APIs
Approved posts go out at the time you picked, through LinkedIn's and X's own APIs, to your personal profile and X account. Nothing is liked, followed or messaged for you.
A weekly view of what led to conversations
See which posts and replies turned into conversations, so next week's posts build on what worked.
Chrome extension
In the LinkedIn and X composer it shows a hook meter and where see more will cut, fills the composer with a post you approved, and drafts replies next to the comment box. You press every button.
When it is not the right fit
- Scale covers three seats and three workspaces. Agencies writing for more than three people need more than our plans offer today.
- GrowedditX publishes to personal LinkedIn profiles and X accounts, not company pages or other networks such as Instagram or Facebook.
- Each client connects their own LinkedIn or X account. Posts are never sent from an agency login pretending to be the client.
Your profile headline decides whether people click through after a good post. See LinkedIn headline examples for patterns that fit agencies.
Questions
How many clients can an agency manage in GrowedditX?
The Scale plan includes three seats and three workspaces, so three people's voices, audiences and drafts stay separate. More than that is beyond our plans today.
Is ghostwriting on LinkedIn honest?
Most readers accept help with writing when the ideas and final approval are the author's own. Keep stories true, keep the client in control of every post, and never invent experiences.
Can clients approve posts before they go out?
Nothing is published until a post is scheduled, and only workspace owners and admins can schedule. Share the draft with the client, and schedule it only after they say yes.
Does GrowedditX support company pages or Instagram?
No. It covers personal LinkedIn profiles and X accounts. Use a multi network tool for brand accounts.