LinkedIn hook builder
Type your topic and a few details. You get 60 first lines, grouped by what the post needs to do, each graded for whether it fits above the fold.
Runs in your browser. Nothing you type leaves this page. No signup.
60 hooks shown
Story
30 days ago I almost gave up on cold email.
The first time I tried cold email, it went badly. Here is what happened.
A founder asked me one question about cold email and it changed how I work.
Last week we booked 12 sales calls. It started with a mistake.
I spent 30 days on cold email before anyone noticed.
My worst week in cold email taught me more than my best year.
I was one of the founders who thought you need a big audience.
Here is the message that turned cold email around for us.
We booked 12 sales calls in 30 days. It did not start well.
Contrarian
Unpopular opinion: it is not true that you need a big audience.
Stop believing you need a big audience.
Most advice about cold email is written for people who already made it.
founders, you do not need more cold email. You need less.
I stopped doing cold email the usual way. Results went up.
Everyone says you need a big audience. My numbers say otherwise.
The best cold email advice I ignored for years was also the simplest.
cold email is not a volume game.
You were told you need a big audience. Here is what happened when I tested it.
How to
How we booked 12 sales calls in 30 days, step by step.
How we booked 12 sales calls without a big budget.
A 3 step plan for cold email you can start today.
The exact cold email checklist I use every week.
How founders can get started with cold email this week.
How to fix your cold email in one afternoon.
How to explain cold email to someone who has 3 minutes.
Want the same result? Here is how we booked 12 sales calls.
The simplest way to get better at cold email, without new tools.
Number
3 cold email mistakes I see every week.
3 lessons from 30 days of cold email.
3 things I wish I knew before I started cold email.
3 questions to ask before you spend money on cold email.
We booked 12 sales calls. 3 things made the difference.
3 cold email tools, ranked by how often I actually use them.
3 signs your cold email needs a rethink.
3 sentences that fixed our cold email.
3 minutes a day on cold email for 30 days. Here is what changed.
Question
What would you do if cold email stopped working tomorrow?
Why do most founders give up on cold email?
Is it still true that you need a big audience?
What is the one cold email habit you would never drop?
Do you really need a big team to get good at cold email?
How much time do you spend on cold email each week?
founders, what is stopping you from starting cold email?
Would you still do cold email if nobody saw it?
Lesson
The biggest lesson from 30 days of cold email: start before you are ready.
What cold email taught me about patience.
I used to think you need a big audience. I was wrong.
One lesson from cold email that applies to everything else.
If I started cold email again, I would do one thing differently.
The mistake that cost me 30 days on cold email.
Nobody told me this about cold email, so I am telling you.
What 3 years of cold email taught me about founders.
Launch
We just shipped something for founders who struggle with cold email.
After 30 days of work, it is live.
You asked for help with cold email. We built it.
New: a faster way for founders to handle cold email.
Starting today, cold email is open to all founders.
3 customers asked for the same thing. Here it is.
It took us 30 days to get cold email right. Here is what we made.
Built for founders: cold email without the busywork.
How to use the hook builder
- Fill in the blanks you have answers for: topic, audience, a number, a result, a time frame, a common belief. Empty blanks stay marked in brackets.
- Pick a goal to narrow the list, or shuffle to see them in a new order.
- Each hook shows whether it fits above the fold on a phone, whether it has a reason to click, and a score. Copy the one you like, or take it into a full post.
What a strong hook does
It fits. Under about 140 characters, the whole first line shows on a phone before see more.
It gives a reason to click: a number, a question, or the word you. These are the same checks the post grader makes on your first line.
It sounds like a person. None of these templates use stock phrases like excited to announce, which readers skim past.
Questions
Are these templates free to use?
Yes. Use them in any post, edit them as much as you like.
Which kind of hook works best?
It depends on the post. A story fits a lesson you learned, a number fits a list, a question fits a post that asks for replies. Pick the goal first, then the line.
Why is a hook marked long?
Once your blanks are filled, it runs past about 140 characters, so part of it hides behind see more on a phone. Shorten a blank or pick another template.
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- LinkedInLinkedIn text formatterBold, italic, underline, strikethrough and lists, with a live see more line.→
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