12 LinkedIn carousel templates, slide by slide

Teach a process your audience needs, one step per slide.

1. How to write a case study in 6 steps

   A simple process I use with every client. No design skills needed.

2. Step 1: Pick one result

   Choose a single outcome, like fewer missed payments. One clear result beats five vague ones.

3. Step 2: Start with the problem

   Describe what life was like before. Use the client's words from your first call if you can.

4. Step 3: Show what you tried

   Readers trust you more when they see the wrong turns too. One or two is enough.

5. Step 4: Name the change

   What did you actually do? Keep it concrete: a new process, a new page, a new rule.

6. Step 5: Share the result

   Use a number if you have one. If not, a short quote from the client works well.

7. Step 6: End with the lesson

   What should the reader take away for their own work? One sentence.

8. Save this for your next case study

   Follow for more on winning clients with the work you already did.

Warn people about common errors in your field and what to do instead.

1. 7 mistakes new consultants make

   I made all of them in my first year. Here is what to do instead.

2. 1. Saying yes to everything

   Every yes takes time from the work you want. Pick one problem you solve best.

3. 2. Pricing by the hour

   Getting faster should not cut your pay. Price the result, not the time.

4. 3. No written scope

   One page with the goal, the deliverables and the date saves weeks of arguing.

5. 4. Waiting to be found

   Clients do not find you by chance. Reach out to 5 people a week.

6. 5. Skipping the kickoff call

   The first call sets the tone. Spend an hour on it and ask more than you talk.

7. 6. Not asking for referrals

   Ask right after a win, while the client is happiest. Most will say yes.

8. 7. Working without a pipeline

   Keep selling while you are busy. The quiet month always comes.

9. Follow for more on consulting

   Which of these have you made? Tell me in the comments.

Show a clear change from a weak version to a strong one.

1. Fixing a weak LinkedIn headline

   Same person, same skills. One small rewrite changed who reached out.

2. Before

   "Marketing professional | Passionate about growth | Coffee lover"

3. What is wrong with it

   It says what she is, not who she helps. It could belong to a thousand people.

4. Step 1: Name who you help

   Maya works with small clinics. That goes first.

5. Step 2: Name the result

   Clinics hire her to fill empty appointment slots. That goes second.

6. Step 3: Add proof

   She has helped 30 clinics. A short number makes it believable.

7. After

   "I help small clinics fill empty appointment slots | 30 clinics so far"

8. What changed

   Within a month, 4 clinic owners messaged her. Before, it was mostly recruiters.

9. Save this for your own headline

   Who you help, the result, and one piece of proof. That is the whole formula.

Teach a simple model you use, one part per slide.

1. The 3 bucket content plan

   How I plan a month of posts in 30 minutes.

2. Why most plans fail

   They start with topics. Topics are endless, so you never pick one.

3. Bucket 1: Teach

   Show how to do one thing well. Example: how I write a proposal in 20 minutes.

4. Bucket 2: Prove

   Share a result or a story. Example: how a client cut their no shows in half.

5. Bucket 3: Share a view

   Say what you believe about your field. Example: why I stopped doing free audits.

6. How to use it

   Each week, write one post from each bucket. That is 12 posts a month.

7. Where it helps most

   When you have ideas but no rhythm. The buckets give each week a shape.

8. Follow for more on content planning

   Try it for one month and tell me which bucket works best for you.

Give people a list they can run before an important task.

1. Before you hit send on a proposal

   The 7 point checklist I run every single time.

2. 1. Their problem comes first

   The opening line uses their words, not mine.

3. 2. One clear price

   No menu of options. One price, one optional add on.

4. 3. A real start date

   Checked against my calendar before I promise it.

5. 4. What is not included

   One line that prevents most arguments later.

6. 5. A clear next step

   "Reply yes and I will send the invoice" beats "let me know your thoughts."

7. 6. Read it out loud

   You hear mistakes you cannot see on the screen.

8. 7. Sleep on it if you can

   A fresh read the next morning catches the last few issues.

9. Save this for your next proposal

   Follow for more on winning client work.

Correct common beliefs in your field with what you have seen.

1. 5 myths about starting a newsletter

   What I believed before I started, and what actually happened.

2. Myth: You need a big audience first

   Fact: I started with 40 people. Most were old coworkers. That was enough to learn.

3. Myth: You must send every day

   Fact: I send once a week. Readers told me they like that it does not pile up.

4. Myth: It has to look fancy

   Fact: My plain text emails get more replies than my designed ones ever did.

5. Myth: Nobody reads email anymore

   Fact: My readers reply, forward and book calls. The right people read it.

6. Myth: You need to sell right away

   Fact: I sent 20 issues before my first offer. By then people trusted me.

7. The real rule

   Show up every week with something useful. The rest you can figure out as you go.

8. Follow for more on writing online

   Thinking about starting one? Tell me what is stopping you.

Tell the story of one client result from problem to outcome.

1. How a dental clinic cut no shows in half

   A small fix, in 6 weeks, with no new software.

2. The problem

   Brightline Dental had about 20 missed appointments a month. Each one was an empty chair.

3. What they had tried

   Reminder calls the day before. Staff hated making them and patients rarely answered.

4. What we found

   Most no shows were booked more than 3 weeks out. People simply forgot.

5. Change 1: Two reminders

   A text one week before and one the day before, sent by the booking system they already had.

6. Change 2: Easy rebooking

   Each text had a simple reply option: 1 to confirm, 2 to move it.

7. The result

   Missed appointments dropped from about 20 a month to 9. Staff stopped making reminder calls.

8. The lesson

   Before you buy a new tool, check what the one you have can already do.

9. Follow for more on running a clinic

   I share one real fix like this every week.

Show how you work, so clients know what to expect.

1. How I run a brand project

   Every step, from first call to handoff. 4 weeks total.

2. Week 0: The first call

   One hour. I ask about your customers, not your logo. Most answers show up here.

3. Week 1: Research

   I talk to 5 of your customers and read your reviews. I send a one page summary.

4. Week 2: Direction

   Two clear directions, each on one page. You pick one, or we mix them.

5. Week 3: Build

   Logo, colors, type and a short guide. Two rounds of changes included.

6. Week 4: Handoff

   All files, a 30 minute walkthrough, and a one page cheat sheet for your team.

7. What I will not do

   Work without research, or show 10 logo options. More options make worse choices.

8. Save this if you are hiring a designer

   Ask any designer to walk you through their process. It tells you a lot.

Share the setup you use to do your work, and why.

1. My whole business runs on 6 tools

   A solo consultant setup that costs less than $60 a month.

2. 1. Notes app

   One note per client. I can search years of calls in seconds.

3. 2. Booking link

   Clients pick a time. It saves me about 3 emails for every meeting.

4. 3. Shared docs

   Proposals, reports and plans. Clients comment right on the page.

5. 4. Bank invoicing

   I send bills from the same place the money lands. One less login.

6. 5. Simple task list

   Today, this week, later. I tried big boards and spent more time moving cards.

7. 6. Paper notebook

   For thinking. I sketch first and type the clean version later.

8. My rule for new tools

   If I cannot explain why I need it in one sentence, it goes.

9. Follow for more on running a lean business

   What is one tool you could not work without?

Look back on a year of work and share what it taught you.

1. 8 lessons from my first year in business

   What went right, what went wrong, and what I would repeat.

2. 1. The first client is a friend

   Mine was an old coworker. Start with people who already trust you.

3. 2. Write it down

   Every scope, every price, every date. Memory is a bad contract.

4. 3. Raise prices sooner

   I waited 10 months. Nobody left when I finally did.

5. 4. Quiet months happen

   I had two. Save 3 months of costs so a slow month is not a crisis.

6. 5. Referrals come from asking

   My happiest clients did not refer me until I asked.

7. 6. Say no more often

   The projects I said no to made room for the ones I wanted.

8. 7. Rest is part of the work

   My worst decisions all came in weeks with no days off.

9. 8. It gets easier

   Month 12 felt nothing like month 1. Keep going.

10. Save this for your first year

    Follow for more on building a small business.

Help people make a decision with clear criteria.

1. How to choose a bookkeeper

   6 questions to ask before you hand over your books.

2. 1. Who do you work with?

   Pick someone who knows your type of business. A cafe and an agency have very different books.

3. 2. How often will we talk?

   Monthly is common. You want a short check in, not just a report in your inbox.

4. 3. What do you need from me?

   Good bookkeepers tell you exactly what to send and when.

5. 4. How do you price?

   A flat monthly fee is easier to plan for than hourly billing.

6. 5. What happens at tax time?

   Ask if they work with your accountant or hand off a clean package.

7. 6. Can I talk to a client?

   A good bookkeeper will happily connect you with one.

8. Red flag

   They cannot explain your own numbers back to you in plain words.

9. Save this for when you are hiring

   Follow for more on money for small business owners.

Take one idea and explain it slowly, one piece per slide.

1. The one page plan

   Why your plan should fit on a single page, and how to write one.

2. The problem

   Long plans get written once and never opened again.

3. The idea

   If it does not fit on one page, you have not decided what matters yet.

4. Line 1: The goal

   One sentence. Example: 10 new clients by the end of June.

5. Line 2: The 3 bets

   The three things you will try. Example: referrals, one talk a month, a weekly post.

6. Line 3: The weekly check

   One number you look at every Friday. Example: calls booked.

7. Line 4: What you will stop

   Something you drop to make room. Example: the monthly networking lunch.

8. Why it works

   You can read it in a minute, so you actually read it every week.

9. Save this and write yours today

   Follow for more on simple planning for small teams.